W88 Sponsorship – Sunderland AFC 2025/26 Principal Partners

W88 Website is one of the most reputable betting sites in Asia offering many players with top-notch quality services and products. Thanks to the many sponsorship deals between top sports teams and W88, the franchise has managed to extend its reach across the globe. Adding to the list of W88 sponsorship milestones is the Sunderland AFC name. Read on to explore the W88 sponsorship deal between them and through the years.

Sunderland AFC announces W88 as Principal Partner

Earlier in July 2025, the Sunderland Association Football Club recently announced W88 as one of their sponsors. Sunderland AFC officially declared that W88 has been picked as their Principal Partners. This deal is bound for the 2025/26 Premier League. The W88 website is well-known for its quality products and services to its members and also for offering free demo games to non-member visitors on the official site.

On the other hand, Sunderland AFC is one of the most renowned football teams in the sport’s history with many milestones. This Partnership deal will help the team promote W88’s services to their fans and in return W88 will give back many bonuses, offers, discounts, campaigns , and priority to Sunderland and all Sunderland fans which is something to look out for. Overall, both the parties are excited to carry out this sponsorship deal successfully this year.

Who were the W88 Sponsorship partners before Sunderland AFC?

Before the W88 Sponsorship deal with Sunderland AFC there have been many football teams that have partnered with W88. All of these deals have ended with great satisfaction and successful results between both parties. Below mentioned are the three most recent sponsor deals in the W88 sponsorship list from 2022 to 2024.

1. Burnley F.C. – Jersey Sponsors

Tenure: 2023-2024

The Burnley F.C. W88 Sponsorship deal officially came into existence on the 28th of June in the year 2023. This W88 sponsorship deal started off with exciting W88 Promotion bonuses offered to members betting on Burnley F.C. in the sportsbook, as Burnley matches are being prioritized for betting in the W88 sportsbooks via banners. During this tenure, Burnley F.C. will promote the website in return as a W88 Shirt sponsor, which means that the W88 logo will be worn by all the members of the Burnley F.C. team.

2. Fulham F.C. – Jersey Sponsors

Tenure: 2022-2023

The first 2022 W88 football sponsor team was none other than Fulham F.C. who signed a deal with W88 on the 25th of July in the year 2022. Since they were W88 shirt sponsors, Fulham F.C.’s players wore the W88 logo on all their kits, which were also sold as merch during the time. W88 offered members and Fulham fans with many exciting W88 Promotion bonuses and more during this tenure for people wagering on the team in their sportsbook.

3. Argentine F.A. – Regional Partners (Asia)

Tenure: 2022-2023

The second team who were W88 football sponsors for the year 2022, was Argentine F.A., who posed as W88’s Regional Partners in Asia. The Argentine F.A. matches were prioritized for all Asian markets in the W88 Sportsbook section, which you can still wager on for a minimum of RM05 upon making a W88 Register. Moreover, the Argentine F.A. won the World Cup Qatar trophy during this W88 sponsorship deal, which also gave many bettors huge bonuses in return.

Brief History of W88 Sponsor deals

The W88 sponsorship history is extremely impressive especially from the start when they were a small name in the betting world online. With each sponsor deal made through the years, W88 managed to hit huge milestones and are now one of the best betting platforms on the internet. So, let us give you a run-through of some of W88’s early sponsors. Join W88 Play today to play sports betting on some of these best teams in top leagues.

• Crystal Palace F.C.: Crystal Palace F.C. were W88 shirt sponsor partners. The W88 Crystal Palace sponsor deal was another one of their successful W88 shirt sponsor deals that began in 2020 and lasted for an EPL season.
• Aston Villa: Another W88 Jersey sponsor was Aston Villa, a well-known football team. The Aston Villa W88 sponsorship deal was another success for the betting site as well as the football sponsor team.
• Leicester City: This deal began in the year 2018, wherein Leicester City posed as W88’s official betting partner. As a result, W88 prioritized and promoted all Leicester City matches on their website for the EPL year
• Wolverhampton Wolves: Wolverhampton Wanderers Football Club posed as the W88 shirt sponsor for the betting site in the year 2018. Their kit had the W88 logo imprinted on the front of their shirt, which inspired the yellow W88 logo during the tenure.

Who is the W88 Brand Ambassador?

Just like the W88 football sponsor deals, the W88 Brand Ambassador works to promote the products and services of W88 to consumers across the globe. However, as of now, there is no Brand Ambassador declared by W88 but according to their customer services, there may be one soon. That being said, let us take a look at the previous Brand Ambassadors of the W88 franchise.

• Brian Lara: The recent W88 Brand Ambassador was Brian Lara coming from the Trinidadian team. He began his deal with W88 in the year 2021, which is currently ongoing as he promotes W88’s brand name via interviews, campaigns, and more.
• Emile Heskey: The former England and Liverpool player, Emile Heskey posed as the W88 Brand Ambassador in the year 2018. This deal lasted for an entire year till 2019, wherein the famous footballer shed light to the W88’s brand name among many football bettors online via interviews, campaigns, and photoshoots.

Conclusion

This was all about the W88 Sponsorships and Partnership deals made through the years. Sunderland AFC, a new addition to the milestone list, as well as W88 will proudly represent each other via promotion deals, merchandise for fans, discounts, cashback rebates, prioritised matches, and more. So, join W88 today to support Sunderland AFC and increase your bankroll with huge bonuses that will be given out thanks to this sponsor deal this Premier League.